Halal Bros Grill logo: Happy. Healthy. Higher Purpose.

Halal Bros Grill • Team News • October 2026

October Newsletter

Growing together. Taking pride. Showing care.

There is a lot happening at Halal Bros Grill, and behind every step forward is a team member helping make it possible. From learning new processes and taking extra care of our spaces to welcoming guests and supporting one another, your effort matters.

This month, we’re celebrating our people, sharing what’s new, and looking ahead to a holiday season full of opportunity. Thank you for bringing your energy, patience, and pride to the work we do together.

Leadership team photo coming soon

4.8 / 5

Our cumulative company Google rating

4.8 Stars. A Whole Team’s Worth of Care.

A huge shout-out to every member of our Halal Bros Grill team! Our cumulative company Google rating is 4.8, and that is something to be proud of.

Every warm welcome, carefully prepared meal, accurate order, clean space, and thoughtful response helps shape how our guests feel about us. This recognition belongs to the people showing up and putting care into the details every day.

Thank you for giving our guests reasons to come back and reasons to tell others about us. Let’s keep earning that trust, together.

Our focus as we close October and enter the holidays

Warm Welcomes. Gracious Goodbyes.

Every customer. Every team member. Every single time.

Before a guest takes their first bite, we have an opportunity to make them feel welcome. As they leave, we have another opportunity to make them feel appreciated.

Warm welcomes and gracious goodbyes are our biggest team focus as we close out October and head into the holiday months. We want every person who walks through our doors to feel seen, valued, and genuinely welcomed.

Every team member shares responsibility for this. Whether you’re working the register, preparing an order, or passing through the dining room, look up when it’s safe, make eye contact, and offer a friendly acknowledgment. Don’t assume someone else has already taken care of the welcome.

Warm Welcomes

  • “Hi! Welcome to Halal Bros!”
  • “Great to see you!”
  • “Welcome in! We’ll be right with you.”

Gracious Goodbyes

  • “Thank you for coming in!”
  • “Have a wonderful evening!”
  • “We appreciate you. Hope to see you again soon!”

Keep it natural and sincere. A smile, a kind tone, and a few thoughtful words can make a difference. There is no need for a rehearsed chorus or to interrupt a guest’s conversation. The goal is genuine hospitality, including for pickup guests and delivery drivers.

Let’s make sure every guest arrives to a warm welcome and leaves with a gracious goodbye. Small moments of care give people a reason to return.

The new Halal Bros Grill logo we are testing

A fresher look, with your voice in it

A Fresh Look. The Same Heart.

You may notice a new Halal Bros Grill logo showing up as we explore a fresher, healthier, happier brand vibe. We’re testing this look and would love to hear what you think.

Our goal is to bring more of our care, flavor, hospitality, and positive energy into the way our brand looks and feels. The people who bring Halal Bros Grill to life every day should be part of that conversation.

What feels right? What could feel stronger? What are you hearing from guests? Please share your feedback with your manager so we can learn together as this direction develops.

Your perspective matters. Thank you for helping shape what comes next.

Our promise

Our Halal Promise

“Halal means permissible in Islam, and for us, it reflects respect for life, gratitude for what nourishes us, and responsibility in how we source and prepare our food. That care continues in our HBG kitchens, where we prepare your food with pride, loving care, and a warm welcome for everyone.”

Thank you for bringing that promise to life through the care you show our food, our guests, and one another.

Location Love

Show Some Love to Our Location Love

A big thank-you to Liz, Kerdisha, and Hassan for helping share the people, personality, and pride behind our locations through the latest Location Love posts.

These moments help our community see what we see every day: hardworking people, welcoming teams, and a whole lot of heart.

Please follow Halal Bros Grill on all our social channels, check out the latest posts, and give them some love. Like, leave an encouraging comment, and share your favorites if you’d like. A little support goes a long way in celebrating our teams and helping more people discover us.

Liz — Kings Plaza

See the Post

Kerdisha — 5th Ave

See the Post

Hassan — Church Ave

See the Post

Learning to lead, together

Better Together, Stronger as Leaders

All of our managers recently came together for a leadership workshop to learn, connect, and grow. It was an opportunity to step away from the daily rush, share perspectives, and think about how we can better support our teams and one another.

The work continues in the everyday moments: setting clear expectations, explaining the why, listening with respect, recognizing effort, and coaching with care.

Thank you to every manager who attended and participated. We appreciate your willingness to learn and bring that learning back to your restaurants.

High standards. Genuine care. Respect for every person.

Workshop photos coming soon

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New on the menu

Three Smash Burgers. Big HBG Flavor.

We’re launching three Smash Burgers, each bringing its own personality to the menu. Take a look at the lineup and get ready to learn the builds so we can serve them with consistency and pride.

Classic Smash burger with American cheese and dill pickle chips on a toasted bun

Classic Smash

Our original starts with a 3-ounce beef patty, smashed and mustard-seared, with a sprinkle of Adobo con Sazón. American cheese, dill pickle chips, and Dragon Sauce finish the burger on a toasted bun. A bold, satisfying introduction to the HBG Smash lineup.

Jerk Smash burger with fries tucked in, Jerk BBQ Sauce, cheese and pickles

Jerk Smash

A 3-ounce beef patty gets a sprinkle of jerk seasoning and a mustard sear, then comes together with American cheese, dill pickle chips, caramelized onions, Jerk BBQ Sauce, and five cooked fries tucked into a toasted bun. Big jerk flavor with an HBG twist.

Jalapeño Smash burger with fresh jalapeño slices and caramelized onions

Jalapeño Smash

A 3-ounce beef patty, seasoned with a sprinkle of Adobo con Sazón and mustard-seared, is topped with American cheese, fresh jalapeño slices, caramelized onions, and Spicy White Sauce on a toasted bun. A little heat, creamy sauce, and plenty of flavor.

Training

Watch It. Learn It. Build It with Pride.

Our Smash Burger training video will walk you through the preparation and assembly of all three burgers. Once it’s available, please take time to watch and connect with your manager about any questions before preparing the new items.

Training video coming soon

Holiday bowl with white cheddar mac and cheese, green beans, roasted sweet potatoes, Persian lemon chicken, cranberry pomegranate compote and crispy fried onions

A little holiday comfort is coming

Meet Our Upcoming Holiday Bowl

We’re bringing comforting holiday flavors to the HBG menu with a special bowl featuring creamy white cheddar mac and cheese, green beans, roasted sweet potatoes, and Persian lemon chicken, finished with cranberry pomegranate compote and crispy, thinly sliced fried onions.

It’s a warm, colorful combination with savory flavor, a little sweetness, and a satisfying crunch. We’re excited to share it with our guests this holiday season.

Look out for more details on timing and preparation as we get closer to launch.

Our website has a whole new feel

Take a Look at Our New Website

Our website has a brand-new look and feel! Take a few minutes to explore it and see how we’re bringing a fresh expression of Halal Bros Grill to our online home.

Knowing what our guests see online helps us answer questions, point them in the right direction, and connect their digital experience with the hospitality they receive in our restaurants.

Explore Our Website
The new Halal Bros Grill website homepage

Gift cards are here

Give a Little HBG

Gift cards are now available on our website, and we’ll be promoting them throughout the holiday season.

They’re an easy way for guests to share a favorite meal, thank someone, or give a little everyday joy. Please familiarize yourself with where guests can find them online so you feel comfortable helping when questions come up.

Visit Our Website for Gift Cards

Catering: an opportunity we can grow together

Think Beyond the Everyday Order

We’ve also been testing catering, and the holidays are a great time to keep that opportunity in mind. Office lunches, team celebrations, family gatherings, and community events can introduce Halal Bros Grill to more people and help our business grow.

If a guest mentions an upcoming gathering or asks about feeding a group, please connect them with your manager so we can explore how to help. Thoughtful conversations, reliable preparation, and the same care we bring to everyday orders can make a lasting impression.

Thank you for keeping your eyes and ears open and helping us build this opportunity together.

Hear about a gathering? Start a conversation and involve your manager.

A thank-you to close

Thank You for Helping Us Move Forward

To everyone who has supported our new standard operating procedures, cleanup efforts, training, and everyday improvements: thank you.

Learning a new process takes patience. Building new habits takes effort. Taking extra care of a workspace, helping a teammate, or asking a thoughtful question may seem small in the moment, but those actions make a real difference.

We see the work, and we appreciate the people behind it. Our progress depends on how we care for our guests, our restaurants, and each other.

As we head into the holidays, let’s keep showing up for one another and making every guest feel welcome. Thank you for being part of Halal Bros Grill and for helping us grow with pride, respect, and gratitude.

With appreciation,

The Halal Bros Grill Leadership Team